Internet marketing evolved along with the enormous growth of the web itself. Over the last few years, especially since 2005, average retailers and service providers as well as technological and computer-related companies have found that merely posting a company website is not enough. Now, every serious commercial endeavor needs a professional web presence and expert online promotion in order to grow.
What threshold was crossed that made SEO an absolute requirement?
Broadband.
Search Engine Optimization, aka, Search Engine Marketing, website optimization or web marketing, become an absolute essential when the average consumer acquired a broadband connection. Suddenly, the telephone company's Yellow Page directory stopped producing. Print ad results quit paying the cost of advertising. Direct mail responses fell to all-time lows. People, your customers, were no longer looking to printed pages for their shopping needs. With the arrival of DSL and cable, today's shopper turned to the web. Their connection is now always on. Google and Yahoo provide faster, more comprehensive information than does any form of printed directory. A shopper can simply type in what they want to shop for and the computer screen instantly tells them where and how to purchase exactly what they want.
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