History of a Dynamic Online Entity
Online-Promotion.Net

In the Internet world, we are an exceptionally old company. Most SEO companies have formed rather recently in response to the current wave of opportunity. They saw a need and created a company to fulfill it. We grew organically from the very beginnings of Internet search, when Archie and Gopher were the navigational tools of choice.

Several hundred million seconds ago (1993) our founder, Preston Taylor, created one of the world's first 100 privately owned web sites to sell software online. The concept was revolutionary. Software would be digital, downloadable, available instantly anywhere in the world.

Problems abounded:

He found it nearly impossible for the average user (at that time all users were online pioneers, i.e., scientists, university students and staff, researchers, etc.) to download a binary file without corrupting it. It took four months of cooperative work to perfect a process using BINTEX encryption and decryption before first successfully transferring an entire application over the internet.

How to attract customers? At that time search engines hardly existed. Archie and Gopher were the primary navigational tools available and they searched only by file name! The best international service for web users was Compuserve Forums. Anyone who did anything online was a member of Compuserve. It was the place for cutting edge conversation and collegial support. Preston promoted his website sales by spending late hours online participating in forum discussions and helping others like himself get started.

Big jump...from the Jurassic to the Renaissance (1994). Lycos and Webcrawler began being used by thousands (big number!) of internet browsers. Google (originally BackRub) and Yahoo were Stanford University research projects. Yahoo was a MANUALLY constructed index of the internet. SEO efforts included email messages directly to Jerry Yang, David Filo (Yahoo), and Larry Page or Sergey Brin (Google), asking for our site to be included in their databases.                         read more...

Google takes front stage: By 1998 the writing was on the wall, Google had the technology of the future. Since then, we have not taken our eyes off the Googleplex in Mountainview, CA. Now, with Google driving most of the world's online traffic (estimated, 70%+ of all web traffic), each commercial website competes directly with millions of sites. To rank high in any category, a website must be close to perfect. Sites must be updated weekly in order to keep up with what Google is doing. Content syntax has to comply with Google's expectations and interpretation. Page Rank has to be maintained. In additon, the other "internet traffic cops" (Yahoo, MSN, directories, vertical engines) cannot be forgotten!

Directories and Vertical Search Engines: Directories and vertical search engines are of extreme value, especially when optimizing a site for local consumption. Localization requires specialized design, manual submissions, related local content, and attention to detail. If your site caters to a local clientele, you cannot afford to ignore the local Chamber of Commerce or Realtors Association Board. Such entities vary by locale. Researching where and how to be included is a time consuming process. But, it is one that no commercial site can afford to forget.

Today, 2007 we are still a family owned business with staff in three widely diverse places around the world. We do most of our consulting and sales work here in the U.S. Three locations comprise our main U.S. presence. In Russia, we employ 18 to 25 programmers/developers and administrative team members, to develop enterprise-level sofware applications. In Australia we have one remarkable partner who operates semi-independently and extends our service offering (ESYNRG.COM).